An organization’s ability to deliver on its goals and objectives largely depends on its leaders’ ability to communicate effectively.

Communication increases engagement and is critical to the implementation of any strategic plan, regardless of the size of the organization or initiative. Communication planning is especially important when supporting change programs and major organizational shifts. Here at Optix, we create targeted communication plans for your respective stakeholder groups through savvy and creative tactics. With a passion for elevating messaging to drive business objectives, we are uniquely positioned to help you deliver a highly engaging business communication plan.

Service Offerings

  • Organizational culture assessment

  • Business communication planning

  • Tailored communication plans

  • How-to-Deploy guides & kits

  • IT change management

  • Change coalition startup guide

  • Employee engagement best practice guide

  • Communication effectiveness playbook

  • Marketing communication collateral

  • Company intranet/website design and content strategy

Apply this crisis communication approach to stay ahead of high impacting events like a global pandemic

Like many nations around the world, several organizations waited until the Coronavirus was a direct threat and ultimately too close to home to begin communicating with their teams. This is especially unfortunate for multinational organizations with globally dispersed employees. This reactive crisis communication strategy is not uncommon as, without careful planning, most communicators naturally adopt a very US-centric approach to communication.

How do we get ahead of major employee-impacting events like a global pandemic, ensure business continuity, and keep our employees informed and engaged? Here are a couple of things communication leaders should consider, before, during, and after a crisis.